INFORMATION ARCHITECTURE | 2025
Tested and refined how listing details are structured on the listing page, ensuring they matched real user browsing patterns and identifying issues that will guide the 2026 redesign — supported by 500+ data points and 80%+ consistency across groupings.
SURVEY; MIXED-METHODS | 2025
Influenced roadmap decisions by identifying low-value product opportunities, enabling the team to prioritize higher-adoption initiatives.
USER INTERVIEWS | 2025
Provided the Canadian Real Estate Association with a clear understanding of key buyer segments, enabling cross-team alignment on product and marketing strategy. Insights directly informed roadmap decisions, prioritized features, and ensured organizational initiatives were grounded in real user needs.
